Top rail North American spirits manufacturer, BEBIDA ESPECIAL, has been experiencing low vodka sales. They decide to launch a campaign promoting their new cocktail special, the Moscow Mule, in the hopes of increasing vodka sales. Now bartenders and vendors need to know what's in the drink, the history behind the drink, the various twists on the original recipe, and what makes BEBIDA ESPECIAL's product so...special!
I determined that e-learning is the solution for this client's problem. Because the product is distributed nationwide to individual vendors, a web-based training logistically makes the most sense. A scenario-based e-learning experience works particularly well for this client as it allows learners to interact with a customer and apply their knowledge in a low-risk environment.
I chose to format this learning experience for a mobile device based on the clientele. If bartenders and other vendors are for whom this training is designed, they may not have a desktop or laptop computer available to them at work. Mobile learning felt like the most accessible choice for learners in this field.
Beginning with a simple text-based storyboard, I created the written content for the course, including a simulated customer interaction as the unit assessment. Using the client's brand assets and style guide, I rendered some visual mockups in Adobe XD. I wanted the learning experience to reflect the product's branding and vibe: sleek, modern, and effortless, as well as function well on a mobile device. Once I had achieved the look I wanted in XD, I recreated the visuals and added the interactivity in Articulate Storyline 360.
